Guide to Selling a Home

Selling your home can be both an exciting and overwhelming process. Here I’ve outlined the steps that you and I will follow to help get you the quickest sale at the highest value for your property.

Price Your Property

The most important decision will be determining the right asking price for your property in the current market conditions. I will help evaluate your home by looking at recently sold properties in your area, the amount of competition in the market, and the overall condition of your home. It’s very important to price your home correctly.

The Benefits of Pricing Right

  1. Your property sells faster because it is exposed to more qualified buyers.
  2. Your home doesn’t lose its “marketability”.
  3. The closer to market value, the higher the potential volume of offers received.
  4. A well-priced property can generate competing offers.
  5. The real estate community will be enthusiastic about presenting your property to buyers.

The Results of Overpricing

Many sellers believe that if they price their home high initially, they can lower it later. Often, when a home is priced too high, it experiences little activity. Gradually, the price will come down to market value, but by that time it’s been for sale too long and some buyers will be wary and reject the property.

You may think that interested buyers “can always make an offer”, but if the home is over-priced, potential buyers looking in a lower price range will never see it.

As soon as a home comes on the market, there is a flurry of activity surrounding it. This is the crucial time when potential buyers sit up and take notice. If the home is overpriced, it doesn’t take long for interested parties to move on. By the time the price drops, a majority of buyers are lost.

I will work with you to determine the best list price for you home to get the right buyers through and an offer to make you happy.

Define Your Marketing Plan

Your property is not something you sell ever day. In fact, for most people it is their largest asset. A house is very complex to market and the process needs to be well organized. To do this job properly, a plan is needed.

I work with my sellers to prepare a personalized plan for you containing everything needed to market your property including listing on the MLS, creating marketing materials, taking professional pictures, traditional and online advertising, and networking with other members of the real estate community.

Signing a Listing Agreement

The first formal step in marketing your property is to enter into a formal listing agreement. This is a contract that commits me to actively market your home for a specific period of time. It also commits you to a pre-established marketing fee that is to be paid upon the successful closing of the sale. As part of this, I may need:

  • Plan of Survey of Location Certificates: A survey of your property that outlines the lot size and location of buildings as well as details of encroachments from neighbouring properties.
  • Property Tax Receipt: Most Listing Agreements require that the current annual property tax assessments be shown.
  • Other Documentation: This may Include annual heating, electrical and water expenses, as well as any recent home improvement costs.

The Major Elements of an Offer

Below are the major elements of an offer on your home. They include the price, deposit, terms, conditions, inclusions and exclusions and closing or possession dates.


Depending on the current market conditions, the price offered may differ from the asking price. I will guide you in determining what price offers and conditions will work best for you to sell your home.


The deposit shows the buyer’s good faith and will be applied against the purchase price of the home when the sale closes. I will help advise you on the suitability of the deposit being offered.


Includes the total price the buyer is offering, as well as the financing details. The buyer may be arranging their own financing or may ask to assure your existing mortgage if you have an attractive rate.


Offers can be “firm” which means that buyers are willing to buy the home exactly as it is. Or the offer could be “conditional’ on things like a property inspection, approval of financing or the sale of their existing home. The home may not be sold until all agreed upon conditions have been met.

Inclusions and Exclusions

These might include appliances and certain fixtures or decorative items, which would be included (or excluded) in the purchase of the property, such as window coverings, lighting fixtures, or mirrors.

Closing of Possession Date

Generally, this is the day the title of the property is legally transferred, and the transaction of funds is finalized, unless otherwise stated.